WKDY “Weekday” is a minimalist coffee brand concept I created for my interactive design class, where I developed both the product and website experience. The brand centers around five rotating weekday coffee flavors delivered weekly, creating anticipation through limited drops and consistent branding.

I also introduced a Girl Scouts collaboration featuring a Thin Mint inspired coffee as part of the rotation, allowing me to explore brand partnerships, campaign strategy, and cohesive visual identity.