During my summer 2025 internship at Boston based Jamie’s Ice Cream Co, I created a marketing piece in the form of a fun newspaper. It highlighted the shop’s specialty drinks, food, pastries, mission, and community card program. I named the newspaper Now Serving to reference serving ice cream while giving it a playful, sassy edge. The name reflects the brand’s cool, girly, and hip personality, capturing the fun and confident tone we wanted to communicate. One feature of the project was its use in a Stoop Dating TikTok episode filmed at the shop, where my newspaper was featured on camera.

Jamie’s Ice Cream Co. Newspaper:

Now Serving-Volume 1  

Applications Used: InDesign, Photoshop, Illustrator, Procreate, Newspaper Club Printing

A person sitting at a table reading a large colorful ice cream ad poster inside a cafe, with a white coffee mug on the table and cars visible outside through the window.
Person holding a coffee mug sitting at a table with a printed picture of an ice cream cone.
Three people sitting on bar stools against a wall holding promotional posters for ice cream. The person in the middle, a woman, is holding a cup of ice cream. The man on the left is holding a poster with an ice cream cone and the words 'Now Serving'. The man on the right is holding a poster showing different ice cream flavors. They are smiling, and the woman is wearing cowboy boots.

Full Newspaper Spread:

A hand holding an ice cream cone with two scoops, pink and white, topped with colorful sprinkles against a pink background with blurred text.
Picture of three containers of ice cream with pink outer surfaces and white text, arranged vertically. On the right, a woman sitting on a counter at a cafe, holding a cup of ice cream, smiling, with a background of kitchen shelves, plants, and a pink framed photo. Text below reads "OUR STORY" with a description of their handmade ice cream business.
Ice cream containers with pink labels and promotional cards explaining the community card program. One card shows a black and white image of two hands exchanging a gift, with text about paying it forward with the community card. The other card provides details about what the community card is and encourages loading, sharing, and supporting local causes.
A collage of food and drinks including decorated butter cakes, croissant sandwiches, chocolate brioche buns, a matcha latte, sparkling passion fruit orange blossom matcha, iced latte, vanilla bean latte, with the words 'Food & Drink' overlaid.
A colorful infographic titled 'Shelf Spotlight' showcasing various curated products by Jamie and her team, including gourmet granola, cereal cookies, flavored soda, coffee, a mug, a gift card, jam, and a ceramic tumbler, each with brief descriptions.
Graphic showing different signature sprinkles and their colors with labels and hex codes, along with a container of sprinkles with the label 'jamie's' on it. The word 'SPRINKLES' is repeated in the background.
An infographic titled 'The Anatomy of a Sundae' illustrating a cherry, colorful sprinkles, whipped cream and toffee caramel drizzle, vanilla ice cream, a cookie, and a sundae glass on the left side. The right side shows a black ice cream cup labeled 'Lemon Poppy Loaf' with the word 'Honorable' in colorful letters above and 'Mentions' below. The background features a close-up of cookies and cream ice cream.
A white table with a potted plant, a glass of iced coffee with ice cubes, and a handwritten greeting card that says 'With Love from Jammie's' with a small heart drawing.
Close-up of three different types of ice cream flavors in a vertical layout, featuring a berry swirl, pink strawberry, and cookies with chocolate pieces, with text overlay on the middle section promoting Jamie's ice cream.