I’m honored to share that I was selected as one of three recipients of the Dr. Donald Procaccini Award at Emmanuel College for my senior thesis passion project.

The Procaccini Award is an endowment recognizing outstanding student achievement, creativity, and excellence in artistic practice, making this recognition especially meaningful to me as a designer and creative thinker.

For my thesis project, Nothing Simple, I developed a fully realized artisan coffee syrup brand identity centered around branding, storytelling, and visual design. The project included concept development, brand strategy, logo design, a custom hand-rendered typeface, packaging design, and a cohesive visual identity system created to bring the brand to life.

View my “Thesis Process” page to explore the full creative process behind the project.

Applications Used: Photoshop, Illustrator, Procreate, InDesign