WEEK 1 - Ideate & Mood Board

For week 1, I narrowed down what I wanted to do my senior thesis on. I knew I was interested in branding, so I brainstormed a few potential ideas for some products I would design. I then landed on creating a gourmet coffee syrup brand that is all-natural and allergen-friendly. After deciding this, I made a list of potential names and taglines. I started by collecting ideas on a mood board for what I want my brand image to represent.