WEEK 2 - Color Pallet, Finalize Name & Logo Draft

With my mood board I used it to create a color pallet and draft and few logos with my brand name on adobe illustrator. I first started by hand drawing each letter on Procreate, and then I sent it over to Illustrator to become a vectorized so that I would be able to interchange different colors within the custom font I made. I really like the hand-drawn look of the logo, as this syrup brand is supposed to be allergen-friendly and natural.